Wick & Trautwein, LLC

Project Overview

Wick & Trautwein, a distinguished law firm with a rich 50-year history in Fort Collins, Colorado, recognized the need to elevate their online presence to more accurately reflect the high caliber of their legal services. As a firm celebrated for their deep commitment to client advocacy and legal excellence, they required a website that not only showcased their professional achievements but also conveyed their unique values and approach to complex legal challenges. Understanding the importance of a partner who could seamlessly integrate sophisticated design with effective storytelling, they selected UPWARD for our proven expertise in comprehensive digital strategy. Our collaboration was aimed at transforming their digital interface to enhance user engagement and better represent the depth of their expertise in the legal field.

Vision for a Unique Online Presence

Wick & Trautwein's Vision: From the outset, Wick & Trautwein had a clear vision—they wanted their website to stand out not just in terms of aesthetics but also in functionality, significantly surpassing the typical law firm website. They aimed for a design that exuded refined elegance and offered a superior user experience that clients could immediately appreciate.

Crafting a Standout Website

Elevating Web Design: Our goal was to craft a modern, responsive website that not only mirrored the professionalism and esteemed reputation of Wick & Trautwein but also set a new standard in legal industry web design.

Streamlined Content Management

Empowering Easy Management with Webflow: A key component of this project was to make the website as easy to manage as it is impressive to view. By leveraging Webflow’s robust Content Management System, we crafted a backend process specifically tailored to Wick & Trautwein's needs. This setup enables the firm to efficiently manage their personnel and practice areas with ease. Adding a new attorney or updating practice areas is now an intuitive process, which ensures that their digital presence is always accurate and up-to-date.

User-Friendly Site Updates

Simplifying Content Management: When Wick & Trautwein need to update their site, the process is straightforward: they enter the necessary data, link the relevant areas of practice, and the system intuitively incorporates these changes into the website. This method eliminates the complexity typically associated with web content management, allowing the firm to effortlessly keep their site current. This hands-on control ensures that the website accurately reflects their dynamic team and the full spectrum of their legal capabilities, all while enhancing the user experience for both the firm and their clients.

Messaging

Developing clear, engaging content that effectively communicates the firm’s values and areas of expertise.

Photography and Videography

Capturing the essence of the firm’s practice and its people through professional visuals, creating an authentic online presence.

Go-Live Promotion

Strategizing the launch to maximize impact and reach, ensuring a seamless transition to the new digital face of the firm.

Project Impact

The new website has not only modernized Wick & Trautwein's digital footprint but has also made it easier for them to manage and update their content through a robust content management system. This upgrade has empowered them to continuously evolve their online presence in alignment with their firm's growth and client service enhancements.

Working with UPWARD

Working with UPWARD was a seamless experience for Wick & Trautwein. From the initial consultation through to the website launch, Cody Strate's approach of active listening and deep understanding ensured that every aspect of the project aligned perfectly with the firm’s needs and goals. Cody's ability to intuitively grasp and execute their vision made the entire process feel effortless, reinforcing the decision to choose UPWARD as their digital strategy partner.

“Our collaboration with UPWARD transformed our website from merely functional to truly representative of our firm’s legacy and forward-thinking approach. The team’s dedication to understanding our needs and executing a comprehensive digital strategy was nothing short of exceptional.” - Kevin C. Havelda