Playbooks

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Around Sales. Marketing. Leadership. Applied Consumer & Behavioral Psychology.

Humanizing B2B Sales

Mastering the Art of Discovery

Part 1

The No Decision Dilemma: Transforming B2B Sales Challenges into Opportunities

Cody Strate

Part 2

Decoding Human Behavior: Leveraging Deep Human Behavior for B2B Discovery

Cody Strate

Part 3

Mastering B2B Discovery: Uncovering What Truly Matters

Cody Strate

Part 4

Setting the Tone, Cultivating Trust: Essential Tactics for Genuine B2B Discovery

Cody Strate

Series Summary | Humanizing B2B Sales: Mastering the Art of Discovery

Dive into the heart of B2B sales with a series that reshapes the discovery process into an art form, blending deep human insights with strategic acumen to unlock unprecedented sales success.