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Our favorite books about growth, business, life, mindset, struggle, failures, and success…


The Foundation for Meaningful Growth

At the Upward Spiral Group we believe that growth is a constant lifelong pursuit. In order to become the ever evolving best version of yourself a solid foundation of high-performance mindset for self-mastery is required. As the saying goes “experience is the best teacher“, but books give us the opportunity to learn the hard earned lessons secondhand from formidable forerunners, risk takers, and innovative thinkers. Books are nothing short of “force multipliers” as they give us the chance to expedite personal and professional growth, and increase our capacity to effectively act as we live out our lives.

The following is a collection of books that have mattered most to us in our own pursuit of growth and self-mastery. Collectively we’ve read hundreds of books, but these are the best-of-the-best when it comes to practical and real world applications for achieving a state of personal and professional high performance. We have reaped tremendous benefits from each of these books, and for each book we’ve provided a detail record of what we’ve learned from the book and why it matters.

We believe that you deserve to realize the best version of yourself. We believe that the world needs the best version of you. We believe that the best version of you can help bring out the best version of those closest to you, and this cycle can create a meaningful upward spiral that drives our society forward towards a path of good, honor, meaning, and righteousness. Our goals are high, our purpose is pure, these books have helped us live lives that have greater meaning, and we want the same for you.

Enjoy these books, and boldly apply the wisdom they contain to achieve your pinnacle state of personal and professional high performance.


The Basis for The High-Performance Library

As we move forward through our existence we experience different phases of life as seasons or chapters. Each one of these seasons or chapters of life present us with an ideal opportunity to specifically grow in unique areas. In our collective experience any form of meaningful growth can only really take hold if a proper foundational mindset has been achieved. In other words self-mastery is a prerequisite for honest and genuine in any external capacity.

To that end we have split our books into different categories so you can find the best resource for where you are in your unique season of life. Below you will find books for high performance that we’ve grouped to the following categories…

  • Leadership & Mindset
  • Sales, Marketing, & Negotiation
  • Strategy & Operations
  • Influence & Communications

Simply click on the category below that best suites you to be immediately taken to that section of high performance books

Note: Visit this page periodically as we will be constantly updating our library of the best books for  high performance.


The Best Books for High Performance


Leadership & Mindset

We need more leaders who enable teams to work within their individual strengths to produce an outcome greater than the sum of their parts.


Sales, Marketing, & Negotiation

There are many hard things that need to get done, and often these hard things are not fun. Discipline is the fuel that drives us forward in these times. You don’t have to like it, you just have to do it.


Strategy & Operations

Real growth begins with a willingness to face hard truths. Confronting these hard truths often reveals other hidden issues.


Influence & Communications

Operational inefficiency is the hidden bane of many businesses. Discover real operational strategies and tactics that will increase profitability without sacrificing your people and culture.

Leadership & Mindset

The Best Books for

Leadership & MINDSET

The Motivation Manifesto by Brendan Burchard

The Motivation Manifesto

By Brendon Burchard

High Performance Habits by Brendon Burchard

High Performance Habits

By Brendon Burchard

Dare to Lead by Brene Brown

Dare to Lead

By Brené Brown

Extreme Ownership by Jocko Willink

Extreme Ownership

By Jocko Willink & Leif Babin

The Dichotomy of Leadership by Jocko Willink

The Dichotomy of Leadership

By Jocko Willink & Leif Babin

Linchpin by Seth Godin


By Seth Godin

Tribes by Seth Godin


By Seth Godin

Leaders Eat Last by Simon Sinek

Leaders Eat Last

By Simon Sinek

Find Your Why by Simon Sinek

Find Your Why

By Simon Sinek

Start With Why by Simon Sinek

Start With Why

By Simon Sinek

Drive by Daniel Pink


By Daniel Pink

Best Sales Marketing and Negotiation Books for High Performance

The Best Books for

Sales, Marketing, & Operations

Building a StoryBrand by Donald Miller

Building a StoryBrand

By Donald Miller

Marketing Made Simple by Donald Miller

Marketing Made Simple

By Donald Miller

Business Made Simple by Donald Miller

Business Made Simple

By Donald Miller

Contagious by Jonah Berger


By Jonah Berger

Hard Truths

The Best Books for

Strategy & Operations

Post Corona Book by Scott Galloway

Post Corona

By Scott Galloway

Business Operations

The Best Books for

Influence & Communications

Influence by Robert Cialdini


By Robert Cialdini, Ph. D