Post Corona by Scott Galloway
From Crisis to Opportunity
Professor Scott Galloway clearly lays out in extremely clear terms how the global coronavirus pandemic has impacted the free market economy in the United States. Galloway makes it abundantly clear how ten years of changes has been compressed into 10 months, and how essential businesses have become even more essential while non-essential businesses have become even more so. While the retrospect in this book is nothing short of 20/20 in it’s clarity, it is also a “crystal ball” into the future of the American economy.
About Post Corona by Scott Galloway
“This is as good an analysis as you could wish to read.” –The Financial Times
From bestselling author and NYU Business School professor Scott Galloway comes a keenly insightful, urgent analysis of who stands to win and who’s at risk to lose in a post-pandemic world
The COVID-19 outbreak has turned bedrooms into offices, pitted young against old, and widened the gaps between rich and poor, red and blue, the mask wearers and the mask haters. Some businesses–like home exercise company Peloton, video conference software maker Zoom, and Amazon–woke up to find themselves crushed under an avalanche of consumer demand. Others–like the restaurant, travel, hospitality, and live entertainment industries–scrambled to escape obliteration.
But as New York Times bestselling author Scott Galloway argues, the pandemic has not been a change agent so much as an accelerant of trends already well underway. In Post Corona, he outlines the contours of the crisis and the opportunities that lie ahead. Some businesses, like the powerful tech monopolies, will thrive as a result of the disruption. Other industries, like higher education, will struggle to maintain a value proposition that no longer makes sense when we can’t stand shoulder to shoulder. And the pandemic has accelerated deeper trends in government and society, exposing a widening gap between our vision of America as a land of opportunity, and the troubling realities of our declining wellbeing.
Combining his signature humor and brash style with sharp business insights and the occasional dose of righteous anger, Galloway offers both warning and hope in equal measure.
Our commonwealth didn’t just happen, it was shaped. We chose this path–no trend is permanent and can’t be made worse or corrected.
About Scott Galloway
Scott Galloway is a professor at New York University’s Stern School of Business, where he teaches brand strategy and digital marketing to second-year MBA students. A serial entrepreneur, he has founded nine firms, including L2, Red Envelope, Prophet, and Section4. In 2012, he was named one of the “World’s 50 Best Business School Professors” by Poets & Quants. His Prof G and Pivot podcasts, No Mercy / No Malice weekly blog, and Prof G YouTube channel reach millions worldwide.